Shimano offers the most innovative fishing reels, rods and accessories in Australia and throughout the world. With the leading engineering technologies since 1921, Shimano produces the highest quality fishing products on the market. With a product range including the most advanced reels, rods, accessories, apparel, lures and more, we provide professional and recreational fisherman with everything you need for a weekend fishing trip and beyond.Shimano fishing rods and fishing reels come in a wide range of choices to suit any style of fishing and at any price budget. Shimano offers the best Each model has been designed in Australia, by experienced Australian anglers, who know exactly what is required when targeting the local species.We also offer a full range of fishing gear, accessories and apparel to suit the needs of any professional or recreational angler.

ET Talks About Shimano

From the very beginning of Escape Fishing with ET back in 2000, Shimano has been right there with us. In fact, Shimano was the very first sponsor to come on board, and they’ve stood by the show every step of the way for over 26 years.

John Dunphy, the legendary Shimano Australia boss and a great mate of mine, was instrumental in getting that partnership off the ground. He believed in what we were building—an Australian fishing adventure series that showcased the best gear, the best destinations, and the best action on the water.

Since day one, Shimano has been the only rod and reel company I’ve used on the show. Whether we’re chasing big GTs on the Great Barrier Reef, Marlin in the Blue water, spinning for kingies, or targeting barra up north, Shimano gear has always delivered—tough, reliable, and built for Aussie conditions.

I’m proud to say the partnership between Shimano and Escape Fishing with ET is one of the longest-running in Australian television. 
And after more than two decades, I still get just as excited pulling a Shimano reel out of the box as I did back in Series 1.